Job Details
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Job Description
- Developing a comprehensive understanding of the localization services industry, including market trends, competitors, and marketing goals.
- Brainstorming and proposing innovative ideas for inbound marketing campaigns to engage our target audience.
- Overseeing content specialists and contributing to creating engaging marketing materials, including blogs, newsletters, social media posts, and more.
- Measuring and analyzing the effectiveness of campaigns against key performance indicators (KPIs) and adjusting strategies as needed.
- Utilizing analytics and data to develop effective content strategies and improve campaign performance.
- Staying current with industry best practices, strategies, and offerings related to inbound marketing.
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social media, inbound marketing, email marketing, and events to increase customer acquisition.
Job Requirements
Education and Certifications:
- A bachelor's degree in marketing, advertising, business, or a related field.
- 5 - 8 years of experience in B2B & B2C international marketing, advertising, market research, or a related field is preferred.
- Fluent in English with strong communication skills (both written and verbal).
Technical Skills:
- Expertise in SEO, SEM, Google Analytics, Google AdWords, and Conversion Rate Optimization.
- Experience with LinkedIn Campaign Manager and other social media advertising platforms.
Content Creation Skills:
- Proficient in copywriting and graphic design (using tools like Adobe Illustrator and Canva).
- Strong visual storytelling and blogging skills. Marketing Management Tools:
- Familiarity with CRM systems (Salesforce, HubSpot).
- Experience with email marketing software (Mailchimp, Constant Contact).
- Proficient in using tools like Google Tag Manager, Ahrefs, and SEMrush.
Other Marketing Skills:
- Strong strategic planning and marketing research abilities.
- Experience in customer journey mapping and A/B testing.
- Skilled in social media outreach and engagement strategies.
