Job Details
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Job Description
Strategy Development:
- Develop and execute a results-driven social media strategy aligned with business goals.
- Identify target audiences and create tailored campaigns to maximize reach and engagement.
Content Creation and Management:
- Oversee the creation and curation of high-quality, engaging content for various platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
- Manage the content calendar and ensure timely delivery of posts.
- Collaborate with designers, copywriters, and video producers to produce multimedia content.
Community Engagement:
- Monitor, engage, and respond to comments, messages, and reviews promptly.
- Foster relationships with followers and influencers to amplify brand presence.
Performance Analysis:
- Track, measure, and report on the performance of social media campaigns using analytics tools.
- Use data insights to refine strategies and improve campaign effectiveness.
Trend Monitoring:
- Stay updated on industry trends, platform updates, and emerging tools.
- Experiment with new features and innovative approaches to keep the brand relevant.
Collaboration:
- Work closely with the marketing, PR, and sales teams to align social media efforts with broader campaigns.
- Provide guidance and mentorship to junior social media team members.
Job Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (3-5+ years) in social media management or a similar role.
- In-depth knowledge of all major social media platforms and their best practices.
- Strong analytical skills and experience using social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Experience in paid social media campaigns is a plus.