The ideal candidate will play a critical role in driving brand awareness, loyalty, and consumer base expansion. This role requires strategic thinking, strong collaboration skills, and a data-driven approach to deliver impactful marketing campaigns and product innovations.

Responsibilities:

• Develop and implement strategies and marketing campaigns to build brand awareness, foster brand loyalty, and expand the consumer base.
• Create and manage a promotional calendar aimed at increasing sales volume across all trade channels, including Modern Trade, Traditional Trade, and HORECA.
• Monitor the performance of the company’s SKUs and ensure product availability across all channels during promotional periods.
• Collaborate with cross-functional teams (Production, Finance, and Operations) to drive innovation and support the launch of new products in the market.
• Plan and execute successful product launches.
• Track brand performance against established targets and develop actionable plans to optimize efficiency and ensure ROI.