Digital Marketing Specialist

Responsibilities:

• Campaign Planning & Execution:
  * Research target audiences and market trends to identify opportunities.
  * Develop data-driven digital marketing campaigns that align with our overall marketing goals (e.g., brand awareness, lead generation, website traffic).
  * Choose the most effective channels for each campaign (e.g., social media, email marketing, search engine marketing).
  * Manage campaign budgets and timelines.
• Content Creation Powerhouse:
  * Craft compelling content (written, visual, and video) for various platforms, ensuring brand consistency and audience engagement.
  * Develop content calendars to plan and schedule content across channels.
  * Social Media Rockstar:
  * Manage our social media presence across different platforms (e.g., Facebook, Instagram, Twitter).
  * Develop and execute social media strategies to grow our follower base and increase engagement (likes, comments, shares).
  * Monitor brand mentions and respond to inquiries and comments in a timely and professional manner.
• Data Analysis Detective:
  * Track and analyze campaign performance metrics (e.g., website traffic, conversion rates, social media engagement).
  * Use data insights to identify what's working and what needs improvement.
  * Generate reports to communicate campaign effectiveness and recommend data-driven optimizations.
• Stay Ahead of the Curve:
  * Continuously research and learn about the latest digital marketing trends and technologies.
  * Recommend new strategies and tools to stay ahead of the competition.
  * Digital Orchestrator:
  * Collaborate with internal teams (e.g., design, development, copywriting) to ensure all aspects of digital marketing campaigns are aligned and executed effectively.
  * Clearly assign tasks and deadlines to team members.
  * Provide feedback and monitor the quality and performance of work delivered by internal teams.