Social Media Specialist
New Nozha, Cairo
Job Details
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Job Description
- Plan, launch, and manage paid advertising campaigns (Meta, Google, etc.)
- Monitor and analyze campaign performance to improve ROI
- Allocate budgets effectively and adjust strategies based on performance
- Work closely with the marketing team to align ads with overall strategy
- Stay updated with the latest trends in digital advertising
Job Requirements
- Minimum 2 years of experience in media buying
- Strong understanding of Meta Ads Manager and Google Ads
- Ability to interpret data and make performance-driven decisions
- Familiarity with metrics like CTR, CPC, ROAS, and CPA
- Strong communication and organizational skills
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