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Job Description
- Analyze fashion and retail trends to inform marketing strategies, staying ahead of industry shifts and customer needs.
- Manage the creation of marketing content.
- Manage and optimize digital advertising efforts (social media, SEO, PPC) to increase brand visibility and engagement
- Create a social media monthly report
- Collaborate with designers to align visuals with the content plan and business needs.
- Track and measure campaign performance, providing actionable insights to improve future strategies.
- Provide creative ideas for content marketing and update website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Model Shoot Coordination: Collaborate with models, and the rest of the team to schedule and coordinate model shoots. Ensure all logistics, such as wardrobe, and props, are organized and ready for the shoot.
- Contribute to the development of the social media content strategy, providing insights and suggestions based on trends, industry best practices, and audience engagement for various social media platforms.
Job Requirements
- Bachelor’s degree in marketing, Communications, or a related field.
- 2+ years of experience in marketing, preferably in fashion or retail.
- Strong understanding of digital marketing strategies and tools.
- Proficiency in content creation and social media management.
- Excellent analytical and project management skills.
- Creativity and a keen eye for design, with the ability to work collaboratively in a fast-paced environment.
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