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Job Description
Job Title
Senior Director of Commercial and Advancement
Sectio
nOperation
s
Departme
ntCommercial & Advanceme
nt
Reporting
toVice-President of Operati
ons
Job Pur
poseThe Senior Director of Commercial and Advancement plays a key role in ensuring the Museum’s financial resilience through innovative revenue strategies and strategic fundraising.
This executive position oversees all commercial operations, including retail, hospitality, venue hire, and licensing as well as advancement initiatives such as sponsorships, philanthropy, membership, and partnerships.
Combining commercial insight with cultural sensitivity, the Senior Director leads efforts to increase income, expand the Museum’s supporter base, and enhance the visitor experience.
The role requires an exceptional communicator and relationship-builder with a proven ability to engage with diverse stakeholders across government, business, and the broader community to generate resources and build lasting support.
As a senior leader, the incumbent will drive forward a bold, future-facing strategy to support the Museum’s mission, values, and gro
wth.
Roles and Responsibil
ities
Strategy and Pl
anningDevelop and implement integrated commercial and advancement strategies to achieve and exceed the Museum’s annual revenue goals, including retail, F&B, events, letting, and ser
vices.Align commercial planning with the Museum’s vision, mission, and operational objec
tives.Develop and execute comprehensive fundraising strategies to achieve and exceed the Museum's annual revenue
goals.Develop and execute the pricing strategy of the M
useum.
Budget Man
agementDevelop, manage, and monitor the Department’s budget in collaboration with the Finance Depa
rtment.Oversee financial forecasting to ensure sustainable and efficient oper
ations.
Revenue Generation & Business Dev
elopmentOversee the museum’s commercial outlets (shop, café, VIP services, etc.) including delivery model and service st
andards.Maximize revenue opportunities through licensing, venue hire, events, and product deve
lopment.Develop benefit packages for corporate sponsors and philanthropic p
artners.
Partnerships & Spo
nsorshipsIdentify and cultivate private, public, and third-sector partnerships that align with MoWC’s
mission.Lead the negotiation of partnership and sponsorship agreements, with a focus on impact and shar
ed value.Ensure cross-departmental coordination in activating and delivering sponsor
benefits.Visitor Experience & Br
and ValueOversee the coordination with Communications and Cultural departments to ensure commercial offerings enhance the visitor experience and support brand i
ntegrity.Regularly evaluate customer satisfaction and business performance to refine
services.
Policies, Processes, and
ProceduresEnsure compliance with financial, legal, and organizational standards in all revenue-generating a
ctivities.Define fundraising and sponsorship guidelines for exhibitions, programs, and capital
campaigns.Design and implement MoWC’s VIP, membership and donor engagement
programs.Live by MoWC values, ethical standards, and g
overnance.
Functional Accou
ntabilitiesLead the planning and implementation of innovative commercial initiatives, partnerships, and sponsorship opportunities to diversify incom
e channels.Oversee the marketing and public relations efforts aimed at promoting the Museum’s offerings while enhancing its public profile within the
community.Ensure accurate assessment and analysis of visitor data to inform strategic decisions regarding exhibits, events, and programming that respond effectively to audience
interests.Collaborate with Museum leadership to ensure alignment between commercial strategies and the Museum’s mission and operati
onal plans.Lead (in cooperation with the Special Events Department) the Annual
MoWC’s GalaRepresent the Museum at external functions, conferences, and in community dialogues to advocate for its mission and
objectives.Ensure accurate analysis of market trends and visitor behaviors to inform data-driven decis
ion-making.
Stakeholde
r ManagementCultivate and maintain strong relationships with government entities, donors, sponsors, and corpora
te partners.Represent the Museum at external engagements, conferences, and pu
blic forums.Advocate for the Museum’s mission and secure support for key programs and
initiatives.
Peop
le ManagementLead and support administ
rative staff.Coordinate onboarding processes and support HR-relat
ed activitiesManage and support team members in performing their tasks in line with established policies an
d procedures.Guide, mentor, and develop the Commercial and Advancement teams to ensure continuous growth and achievement of functiona
l objectives.Set clear performance goals, provide regular feedback, and support professional development through coaching and formal
evaluations.Delegate authority appropriately to empower team members and encourage ac
countability.Contribute to workforce planning, recruitment, and performance management while promoting employee engagement an
d motivation.Foster a high-performance, inclusive, and collaborative work culture aligned with the mus
eum’s values.Promote innovation and contribute to a positive, inspiring, and diver
se workplace.Maintain high personal standards and ensure excellence across
the section.Direct and manage a team of professionals in the development and execution of commercial promotional strategies that align with overall organizationa
l objectives.
Education an
d CertificationsRequired: Bachelor’s degree in business, Marketing, or related field.
A master’s degree is str
ongly preferred.Preferred: International education in fundraising, nonprofit management
,
or hospitality Personal capabilities an
d qualificationsEntrepreneurial mindset and
financial acumenExcellent negotiation and relationship
-building skillsAudience- and
partner-focusedStrategic and creative thinker with
execution focusCulturally sensitive
and professionalIdeally
fluent in ArabicProficient in market research and data analysis to support audience-cent
ric programming.Strong stakeholder management and negotiation skills with proven success in community and corpo
rate engagement.
Senior Director of Commercial and Advancement
Sectio
nOperation
s
Departme
ntCommercial & Advanceme
nt
Reporting
toVice-President of Operati
ons
Job Pur
poseThe Senior Director of Commercial and Advancement plays a key role in ensuring the Museum’s financial resilience through innovative revenue strategies and strategic fundraising.
This executive position oversees all commercial operations, including retail, hospitality, venue hire, and licensing as well as advancement initiatives such as sponsorships, philanthropy, membership, and partnerships.
Combining commercial insight with cultural sensitivity, the Senior Director leads efforts to increase income, expand the Museum’s supporter base, and enhance the visitor experience.
The role requires an exceptional communicator and relationship-builder with a proven ability to engage with diverse stakeholders across government, business, and the broader community to generate resources and build lasting support.
As a senior leader, the incumbent will drive forward a bold, future-facing strategy to support the Museum’s mission, values, and gro
wth.
Roles and Responsibil
ities
Strategy and Pl
anningDevelop and implement integrated commercial and advancement strategies to achieve and exceed the Museum’s annual revenue goals, including retail, F&B, events, letting, and ser
vices.Align commercial planning with the Museum’s vision, mission, and operational objec
tives.Develop and execute comprehensive fundraising strategies to achieve and exceed the Museum's annual revenue
goals.Develop and execute the pricing strategy of the M
useum.
Budget Man
agementDevelop, manage, and monitor the Department’s budget in collaboration with the Finance Depa
rtment.Oversee financial forecasting to ensure sustainable and efficient oper
ations.
Revenue Generation & Business Dev
elopmentOversee the museum’s commercial outlets (shop, café, VIP services, etc.) including delivery model and service st
andards.Maximize revenue opportunities through licensing, venue hire, events, and product deve
lopment.Develop benefit packages for corporate sponsors and philanthropic p
artners.
Partnerships & Spo
nsorshipsIdentify and cultivate private, public, and third-sector partnerships that align with MoWC’s
mission.Lead the negotiation of partnership and sponsorship agreements, with a focus on impact and shar
ed value.Ensure cross-departmental coordination in activating and delivering sponsor
benefits.Visitor Experience & Br
and ValueOversee the coordination with Communications and Cultural departments to ensure commercial offerings enhance the visitor experience and support brand i
ntegrity.Regularly evaluate customer satisfaction and business performance to refine
services.
Policies, Processes, and
ProceduresEnsure compliance with financial, legal, and organizational standards in all revenue-generating a
ctivities.Define fundraising and sponsorship guidelines for exhibitions, programs, and capital
campaigns.Design and implement MoWC’s VIP, membership and donor engagement
programs.Live by MoWC values, ethical standards, and g
overnance.
Functional Accou
ntabilitiesLead the planning and implementation of innovative commercial initiatives, partnerships, and sponsorship opportunities to diversify incom
e channels.Oversee the marketing and public relations efforts aimed at promoting the Museum’s offerings while enhancing its public profile within the
community.Ensure accurate assessment and analysis of visitor data to inform strategic decisions regarding exhibits, events, and programming that respond effectively to audience
interests.Collaborate with Museum leadership to ensure alignment between commercial strategies and the Museum’s mission and operati
onal plans.Lead (in cooperation with the Special Events Department) the Annual
MoWC’s GalaRepresent the Museum at external functions, conferences, and in community dialogues to advocate for its mission and
objectives.Ensure accurate analysis of market trends and visitor behaviors to inform data-driven decis
ion-making.
Stakeholde
r ManagementCultivate and maintain strong relationships with government entities, donors, sponsors, and corpora
te partners.Represent the Museum at external engagements, conferences, and pu
blic forums.Advocate for the Museum’s mission and secure support for key programs and
initiatives.
Peop
le ManagementLead and support administ
rative staff.Coordinate onboarding processes and support HR-relat
ed activitiesManage and support team members in performing their tasks in line with established policies an
d procedures.Guide, mentor, and develop the Commercial and Advancement teams to ensure continuous growth and achievement of functiona
l objectives.Set clear performance goals, provide regular feedback, and support professional development through coaching and formal
evaluations.Delegate authority appropriately to empower team members and encourage ac
countability.Contribute to workforce planning, recruitment, and performance management while promoting employee engagement an
d motivation.Foster a high-performance, inclusive, and collaborative work culture aligned with the mus
eum’s values.Promote innovation and contribute to a positive, inspiring, and diver
se workplace.Maintain high personal standards and ensure excellence across
the section.Direct and manage a team of professionals in the development and execution of commercial promotional strategies that align with overall organizationa
l objectives.
Education an
d CertificationsRequired: Bachelor’s degree in business, Marketing, or related field.
A master’s degree is str
ongly preferred.Preferred: International education in fundraising, nonprofit management
,
or hospitality Personal capabilities an
d qualificationsEntrepreneurial mindset and
financial acumenExcellent negotiation and relationship
-building skillsAudience- and
partner-focusedStrategic and creative thinker with
execution focusCulturally sensitive
and professionalIdeally
fluent in ArabicProficient in market research and data analysis to support audience-cent
ric programming.Strong stakeholder management and negotiation skills with proven success in community and corpo
rate engagement.
Job Requirements
Job Qualifications an
d Requirements
Knowledge
and ExperienceMinimum of 10 years of executive-level experience in commercial revenue generation (ideally also in Saudi Arabia and especially Riyadh) with exposure to arts, culture, or mus
eum management.Extensive expertise in fundraising strategies, donor relations, grant writing, a
nd major gifts.Demonstrated success in building and managing commercial initiatives and strategi
c partnerships.Experience with CRM systems and fundraising platforms for tracking, reporting,
and engagement.
d Requirements
Knowledge
and ExperienceMinimum of 10 years of executive-level experience in commercial revenue generation (ideally also in Saudi Arabia and especially Riyadh) with exposure to arts, culture, or mus
eum management.Extensive expertise in fundraising strategies, donor relations, grant writing, a
nd major gifts.Demonstrated success in building and managing commercial initiatives and strategi
c partnerships.Experience with CRM systems and fundraising platforms for tracking, reporting,
and engagement.
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