Digital Experience & Ancillary

The purpose of the jobs in the Digital Experience & ancillary Family is to develop new business and sell SV products and services to a wide variety of clients across digital channels with a seamless and superior digital experience. Jobs are responsible to manage and develop digital touchpoints including digital products, services, offerings, and ancillaries, monitoring sales trends and competitor activity, provide inputs on the development of new services and ancillary offerings. Jobs are also responsible to ensure effective responses to customer queries and complaints to maintain good business relationship and excellent customer service. ResponsibilitiesTo build a holistic picture to help understand what´s going on with the organization’s guest and map their experience to determine what could be better or different by balancing customer and business needs, to design a better experience.Creates product roadmap, integrates usability studies and research into product requirements to enhance user satisfaction and ensure customer driven design.Drive organized and effective requirements for constant adaptation and innovation to build a product that turns customer needs into outputs.Create distinctive, branded digital experiences that are desirable and consistent across multiple platforms, devices and channels.Leads content creation, review, and publication to support the sales teams contribute to customer acquisition and market development.Develops efficient and accurate analytical models that mimic business decisions and incorporates them into analytical data products or tools with the support of a cross functional team to support business decisions lead to division objective.Develops best practices, digital Opportunities, Ideas POCs (Proof of concept) Design, Skills Development to support Digital Experience departments strategy and initiatives.Provide best practice of online marketing/SEM (Search Engine Marketing) techniques, and ensure all activities are tracked and reported effectively in order to increase the volume of high-quality prospect traffic to the SV digital channels and develop new guests for digital sales.Develops digital guest experience, user interface, conversion rate optimization, digital journey information architecture, search engine optimization, content management, digital assets management to improve conversion rate, guest engagement retention rates and SAUDIA’S ranking in search engines.Deliver digital products and services using guest centric models, analyzing requirements in line with the Digital Experience deliverables, Innovation and R&D, payment departments, and potential commercial targets to support Digital Guest Experience strategy.Mapping delivery of excellent passenger experience throughout customer journey for all ancillary products at all touch points.Delivers new products and optimizes the existing products with high quality, within the scope, on time and on-budget.Use latest merchandising techniques to target customers in the right time with the right content through the right distribution channel.Coordinates with all airline departments and product providers to ensure ancillary revenue products are optimized in terms of distribution, customer experience and revenues at all times.Interacts with external providers to ensure highest standards of service delivery whilst achieving revenue and profit targets.Coordinates with all stakeholders to ensure the smooth operation of all ancillary products and services.Use CRM data, market research and any other available analysis to identify and deliver new product ideas, driving opportunities for co-brand and/or partner projects.Use commercial roadmap to support airline goals by developing and implementing new initiatives, services and/or products.QualificationsBachelor's degree in industrial engineering/ computer engineering / computer science / business administration/finance/ marketing / information technologyThe Minimum accepted GPA is 2.75 out 4 / 3.75 out of 5.