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Senior Insights Manager

CARMA
Cairo, Egypt
Posted 1 month ago
5People have clicked1 open position
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Job Purpose Provide strategic guidance to the Client Success team, build industry knowledge, and create advanced media evaluation reports that inform the company overall strategy and improve the customer experience.Roles and ResponsibilitiesElevate insights in media evaluation reports through strategic analysis and interpretation of data and continuously improve the quality and accuracy of media evaluation reports through ongoing analysis and refinement of reporting methodologiesConduct in-depth advanced analysis of Media Evaluation Reports when neededBuild industry knowledge and stay up-to-date on communication strategies and key players in relevant industriesSupport CARMA commercial and marketing teams in promoting the company insights services within key sectors and communications specialisms, including leading thought leadership research projects, developing client case studies and driving industry recognition including awardsSeek out, continuously, opportunities to improve and refine the company media evaluation and research methodologiesWork closely with Customer Success team to identify areas for improvement and implement solutions that enhance the customer experienceServe as a media evaluation insights advisor to the Customer Success teamCoach and upskill members of the Insights and commercial teams on insights best practiceCollaborate with the Insights leadership team to innovate and improve insights products, including the quality of commentary, data integration, data visualization and reporting formatsFill on TICK the time allocated for every assignment/report, on a regular basisComply with CARMA policies and procedures and support CARMA mission and visionPerform other job-related duties as assigned by direct managerJob RequirementsEducation:BA in Journalism, Business Analytics, Communication, Advertising, Marketing, Public Relations or any related field.Experience:At least 6 years of experience in an analytical role (including data analysis, market research) within marketing research, media intelligence and data technology or consulting firm.At least 3 years of experience in a managerial position Familiar with data visualization and dashboard tools, Microsoft Excel, pivot tables, etc.Experience in both qualitative and quantitative reporting.

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