Sr. Marketing Specialist

Hello from OTO, your passport to seamless shipping in the dynamic MENA landscape! As a multi-language, All-in-one Shipping Management Software, we're the navigational tool empowering e-commerce Stores and Omnichannel brands to dispatch their orders effortlessly through a vast network of 200+ shipping companies, both locally and globally.In the quest to build MENA's next global startup, we've set our sights on solving a worldwide challenge – shipping! The secret to our success lies in our mantra: OTOmation, where Innovation and Automation converge to democratize shipping solutions for everyone.Are you a tech enthusiast with an appetite for challenges? OTO is the place for you! We're in pursuit of high-energy, self-motivated individuals who are committed to their craft. At OTO, we've embraced a no-door policy, fostering a culture of openness, honesty, and an appreciation for diverse perspectives. Oh, and did we mention our team's shared love for Pizza?Fear not, you'll soon discover the delicious details! If you're seeking a tech haven where learning is rapid and you can play a pivotal role in shaping the future of global e-commerce and shipping, look no further – your journey begins with us!We are now calling on all Sr. Marketing Specialist Heroes! OTO is currently on the hunt for a seasoned Sr. Marketing Specialist to join our team! Bring your A-game, expertise, and enthusiasm & join us in driving OTO's growth into the MENA Market! Join us and let's conquer new horizons together!Tasks & Responsibilities:Plan, execute, and optimize digital advertising campaigns tailored for the UAE market, including PPC (pay-per-click) campaigns, display advertising, and retargeting effortsLead and manage offline marketing initiatives, including events, public relations, and sponsorships, to enhance brand visibility and engagement.Coordinate and oversee marketing projects, ensuring timely delivery, effective resource allocation, and alignment with business objectives.Curate engaging content for our social media platforms (Facebook, Instagram, Twitter, LinkedIn) in Arabic and English. Grow our social media presence and interact with our audience to enhance brand engagement.Develop localized content marketing strategies aligned with UAE audience preferences. Create compelling blog posts, articles, and other content formats to attract and educate our target market.Work closely with our marketing team to align strategies and initiatives. Provide regular reports on campaign performance, KPIs, and actionable insights.Requirements:For this role, it is essential that haveProven experience as a Marketing Specialist or similar role, specifically within the UAE marketUnderstanding of SaaS metrics and digital marketing strategiesStrong analytical skills with the ability to interpret complex data sets and draw actionable conclusionsExcellent written and verbal communication skills in both English and ArabicIt will be considered a big plus if you:Has experience in the software or tech startup industryPrevious work in fast-growing SaaS start-upsLocationAt OTO, we've adopted a Remote Working culture that breaks free from the traditional office constraints. Work from home, your favorite coffee shop, a sunny beach, or even an art museum – the choice is yours. We're all about results, and you'll be surrounded by a team of aggressive achievers. Embrace the freedom to work from anywhere without the unnecessary fluff. Welcome to a workplace where flexibility meets real impact.BenefitsNo Clocking in and out: Forget about the clocking in/out routine. At OTO, we trust you to manage your time effectively & efficiently – no micromanaging here. Our work hours span from 9 am to 6 pm, yet without the added constraints of conventional time tracking.ESOPs: With your Employee Stock Options, you're not just part of the team; you're a co-owner steering us toward success. Your hustle today builds equity for us all.Health Insurance: Our medical coverage is your safety net. No need to stress about unexpected bumps – we've got your back with our Health Insurance coverage/fund depending on your location.Mental Health Break: In the grind, take a breather. Our mental health break is your time to recalibrate. Come back sharper, because we all need a mental tune-up.Education Fund: This fund is your ticket to staying ahead. Feed that brain and let's level up together.Laptop Fund: The one-time laptop fund ensures you're armed for efficiency, innovation, and collaboration.Home Office Fund: This one-time home office fund is your ticket to creating a workspace that works for you.Happiness Grant: Recognizing that a content team is a productive team, the happiness grant is a professional nod to fostering personal joy. Consider it a token to pursue activities that contribute to your well-being because a fulfilled you is an asset to us all.Unlimited Days Off: Our unlimited days off policy is not just a perk; it's a reflection of our commitment to fostering a supportive and results-driven work environment. W value outcomes over hours, trusting our team to prioritize their responsibilities and take as much time as they need to return to work recharged and ready to contribute their bestUmrah & Hajj: Beyond the grindstone, we've got your spiritual back. Umrah & Hajj support is our way of saying, "Your inner peace is a priority."100% Technical Software: To keep you sharp in the tech game, we cover 100% of technical software expenses.Growth Playground: Growth isn't just a catchphrase; it's the air we breathe at OTO. We believe in constant learning for both personal and company-wide evolution. You will always be positively challenged & pushed to grow to your utmost potential.Supportive Team: We are growing fast and no two days look the same at OTO, but one thing never changes; your colleagues always have your back and you can always bounce ideas off of them.