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Job Description
- Develop and implement effective digital marketing strategies aligned with business objectives.
- Manage and optimize online marketing campaigns across various channels (SEO, PPC, social media, email marketing, etc.).
- Conduct market research and competitor analysis to identify opportunities and optimize campaigns.
- Create engaging content for various digital platforms (website, blog, social media).
- Analyze website traffic and user behavior to identify trends and improve user experience.
- Track and report on digital marketing performance metrics.
- Stay up-to-date with the latest digital marketing trends and technologies.
Job Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing with a strong understanding of SEO, PPC, and social media.
- Excellent analytical and problem-solving skills.
- Strong understanding of website analytics and reporting tools.
- Proficiency in content management systems and social media platforms.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
Desired Skills - Experience with email marketing platforms and automation tools.
- Knowledge of Google Analytics and other marketing analytics tools.
- Experience with A/B testing and conversion rate optimization.
- Understanding of paid advertising platforms (Google Ads, Facebook Ads, etc.).
- Experience with content management systems (WordPress, Joomla, etc.).
