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Job Description
Job Description
- Food and Beverage experience preferable (Coffee shops, Restaurants, Juice, Ice Cream, Fast food etc.,)
- To develop implement marketing strategies, F&B industry background experience,
- Conduct market research to find answers about consumer requirements, habits, and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.)
- Undertake individual tasks of a marketing plan as assigned
- Promote products and services during events
- Building new product ART WORK
- Coordinate the design of promotional material and distribution in online and offline channels
- Advertise company and products/services on various media
- Plan interviews and press conferences
- Produce marketing copy for our website
- Craft and send regular newsletters with company updates
- Track ROI for marketing campaigns
- Join social media groups and professional platforms to discuss industry-related topics
- Monitor corporate website and social media pages and address clients’ queries
- Network with industry experts and potential clients to drive brand awareness
- Gather customer feedback to inform sales and product teams
Job Requirements
Skills
- Experienced with ATL and BTL campaigns managing on trans creative work and multimedia campaign materials
- Bilingual Read and Write in Arabic and English
- Proven experience in driving successful content marketing, digital marketing or campaigns
- Proven experience as a marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.)
- Proven work experience as a Marketing Communications Specialist or similar role
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, as WordPress
- Proficiency in MS Office
- Knowledge of SEO and Google Analytics
- Experience with marketing campaigns on social media
- Excellent verbal and written communication skills
- Good presentation skills
