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Job Description
- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other relevant platforms to achieve business objectives.
- Conduct keyword research, analysis, and selection to maximize campaign performance and ROI.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
- Create compelling ad copy and landing pages tailored to target audiences and campaign goals.
- Manage daily budgets, bids, and account expenditures to ensure efficient allocation of resources.
- Collaborate with cross-functional teams including marketing, analytics, and creative to align PPC strategies with broader marketing initiatives.
- Perform A/B testing on ads and landing pages to continuously improve conversion rates.
- Stay updated with the latest trends, tools, and best practices in paid search and digital marketing.
- Generate regular reports on campaign performance, KPIs, and ROI for stakeholders.
- Identify new opportunities for growth and expansion within paid advertising channels.
Job Requirements
- Minimum of 5 years of hands-on experience managing PPC campaigns in a remote environment.
- Proven track record of delivering successful paid search campaigns with measurable results.
- Expertise in Google Ads, Bing Ads, and other major PPC platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Experience with keyword research tools and bid management platforms.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and projects simultaneously in a fast-paced setting.
- Familiarity with conversion tracking, remarketing, and audience targeting.
- Self-motivated, detail-oriented, and results-driven.
- Ability to work effectively as part of a remote team.
- Arabic is a must.
