Job Details
Skills And Tools:
Job Description
* Develop and execute multi-platform content strategies (organic & paid).
* Lead, mentor, and scale a team of writers, designers, and content creators with transparent KPIs.
* Plan and manage all content shoots – from storyboarding to on-set direction – ensuring on-time, on-budget delivery.
* Produce thumb-stopping, platform-native short-form videos (Reels/TikTok) using only a smartphone when required.
* Drive PR campaigns end-to-end: strategy, media lists, press releases, launch events, and coverage tracking.
* Own and optimize the quarterly content & PR budget; forecast spend, track ROI, and re-allocate in real time.
* Ensure brand consistency across every touchpoint while delivering measurable engagement.
* Align content tightly with marketing funnels and surface actionable insights from performance data.
* Represent Lazaro in all PR and influence collaborations.
Job Requirements
* 5–7 years in content marketing, including 3+ years leading a content team.
* Proven success in luxury, lifestyle, or wellness brands.
* Demonstrated experience in shoot management – concept to final asset.
* Portfolio that includes engaging, phone-shot Reels/TikToks with strong performance metrics.
* Track record of running PR campaigns that secured measurable media coverage.
* Prior responsibility for planning and managing a marketing or content budget.
* Mastery of Meta Suite, plus project-management tools (Asana, Trello, or Notion).
* Strong portfolio showcasing both strategic direction and creative execution.
* Fluency in Arabic and English.