Job Details
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Job Description
We are seeking an english-speaking Social Media Video Advertising Specialist to produce and optimize video creative for our paid advertising campaigns. The ideal candidate will possess a strong blend of technical video editing skill and a deep understanding of direct response marketing principles.
Key Responsibilities:
- Ad Creative Production: Design and edit engaging video advertisements tailored for platforms including Meta (Instagram, Facebook) and TikTok.
- Campaign Optimization: Collaborate with the marketing team to analyze campaign performance data, including Key Performance Indicators (KPIs) such as conversion rates, engagement rates, and ROAS.
- Performance Analysis & Reporting: Provide regular reports on creative performance and propose data-driven improvements and new ideas to enhance campaign effectiveness and ROI.
- Iterative Testing: Develop and execute A/B tests for various creative elements, including hooks, ad copy, visuals, and calls-to-action, to identify top-performing assets.
Note for International Prospects:
- Payment in your local currency: We will pay your salary in your local currency if preferred.
Job Requirements
- Demonstrable experience and a portfolio showcasing successful video advertising campaigns
- Advanced proficiency in professional video editing software, including Adobe Premiere Pro, After Effects, and DaVinci Resolve.
- Expertise in motion graphics design and visual storytelling.
- Strong understanding of digital advertising metrics and the ability to translate data into creative strategy.
- Able to effectively communicate in English is a must.
