Medical Marketing Specialist

Key Responsibilities

Planning & Monitoring Process:

• Set specialties marketing plan to be included in the quarter campaigns, give recommendations for activities for each specialty and the strategy of each (content, materials, segmented target, etc.).
• Perform plan for Online & Offline activities for the Assigned Specialties.
• Be updated with any emerging social behaviors, technologies, and Services that may enhance Specialties performance.
• Implement appropriate frameworks, tools and approaches to use in attaining Andalusia customers and attracting new segments through activities and all tools of marketing available.
• Conducted for the assigned specialty; determine the stable, declining, progressing specialty against CPV/Volume/revenue, analyze the volume of each cash vs. credit/new vs. current patients, determine service utilization/specialty/doctor, referral analysis OR/Lab/Rad done vs. requested/specialty/doctor..
• Make sure call center process is supporting and aligned with the campaign goals whether promoting for service or doctor or specialty; agents are aware of the key words and trends for reservation and answering customers’ inquiries.
• Set Campaigns plan based on the analysis conducted supporting the stable/outstanding specialties and enhancing the performance of declining specialties based on the data concluded demonstrating the expected outcome of each marketing teams (digital, events, corporate) to ultimately reach the overall target.
• Determine the main specialties and topics for each campaignthen to be executed by the marketingteam ( Digital, Events, Corporate ).
• Coordinate with other departments with corrective actions and areas to develop for declining performance.

Operation Excellence Process:

• Assemble strategic insights into presentation materials for the top management.
• Support specialty managers with resources and tools they may need in the planning or execution of different activities.
• Responsible for answering all inquiries regarding all prices & contracts (offers/packages/price list) in hospital whether by call center, reception, events or marketing teams to make sure all information given are accuratelydelivered.
• Responsible for making sure that all Exclusive onboarding meetings are represented by a specialty manager to give the newly joined doctor a comprehensive overview on Andalusia marketing systems, trend, & suggested plan for E marketing (social media, flyers content, photo session, visits plan, etc.) as well planning and execution of the marketing plan for the exclusive doctors even if it’s not included at the campaigns plan.

Customer Satisfaction Process:

• Support the Hospital business through implementing customer oriented Specialty strategy.
• Maintaining Andalusia brand value and persona in all plans and strategiesproduced
• Support a strong B2C relationship with adopting the clients’ prospective for newopportunities.

Innovation Process:

• Coordinate with Corporate team in creative corporate programs and activities to impress the clients.
• Provide proactively ideas and insights to increase the customer’s base with guidance of targeting customers as per OPD Analysis.
• Identify new opportunities to grow the customer base and build positive relationships with clients.
• Identify opportunities in facilitate automated system to Maintain database of activities for follow up.