We are looking for a Senior Digital Marketing Specialist to lead and execute performance-driven marketing campaigns across various digital platforms. The ideal candidate should have strong experience in social media marketing, paid advertising, email marketing, and data analytics to enhance brand awareness and increase sales.

Responsibilities:

• Develop and execute digital marketing strategies across all digital channels.
• Manage and optimize paid ad campaigns on Facebook, Instagram, Google Ads, and TikTok to maximize ROI.
• Monitor and analyze marketing campaign performance using tools like Google Analytics, Facebook Business Manager, and other analytics platforms.
• Implement SEO and content marketing strategies to improve search engine ranking and attract potential customers.
• Prepare detailed periodic performance reports and present data-driven insights to management.
• Collaborate with designers and content creators to develop high-quality ad creatives and promotional materials.
• Manage and optimize email marketing campaigns to ensure effective audience engagement.
• Stay updated on the latest digital marketing trends and innovations to maintain a competitive edge.
• Analyze consumer behavior and market trends to refine marketing strategies.
• Conduct competitor research to identify strengths and weaknesses and develop competitive marketing strategies.
• Work closely with the marketing and creative team to execute innovative marketing campaigns.
• Identify and resolve digital marketing challenges efficiently.