Marketing Coordinator
PowerCem -
Nasr City, CairoJob Details
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Job Description
- Develop and implement comprehensive marketing plans and strategies to promote PowerCem Technology's services and projects.
- Conduct market research and analysis to identify trends, opportunities, and competitive strategies within the construction industry.
- Collaborate with the sales and business development teams to create targeted marketing materials, including brochures, presentations, and proposals.
- Manage digital marketing initiatives, including website content, social media campaigns, email marketing, and online advertising.
- Coordinate participation in industry events, trade shows, and conferences to increase brand awareness and generate leads.
- Measure and analyze the effectiveness of marketing campaigns, utilizing key metrics and analytics tools to optimize performance.
- Stay updated on industry trends, best practices, and emerging technologies to recommend innovative marketing solutions.
Job Requirements
- Bachelor's degree in Marketing, Business, or Engineering field will be a plus.
- Proven experience min 3 years in marketing roles within the construction industry, with a focus on engineering-related projects or other related fields.
- Strong understanding of construction processes, terminology, & technical aspects is preferable.
- Excellent written and verbal communication skills, with the ability to create compelling marketing content.
- Proficiency in digital marketing tools, platforms, social media management, and analytics tools.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
- Creative thinking and problem-solving skills, with a results-driven mindset.
- Strong attention to detail and organizational abilities.
