Brand Manager
Mokattam, Cairoposted 1 year ago31Applicants for1 open position
- 26Viewed
- 1In Consideration
- 0Not Selected
Job Details
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Job Description
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Job Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 3-5 years of experience in brand management or marketing within the food and beverage industry.
• Strong analytical skills with the ability to interpret data and market trends.
• Proven experience in managing successful marketing campaigns.
• Excellent communication and interpersonal skills.
• Creativity and a passion for the food and beverage industry.
