ResponsibilitiesBrand Identity Development

• Define and evolve Paragon Developments' brand identity, ensuring a cohesive visual and verbal style across all platforms.
• Create and oversee brand guidelines to maintain design consistency across all channels, both digital and offline.

Creative Direction

• Lead the concept, design, and execution of all brand-related assets, including advertising campaigns, social media, presentations, and corporate collateral.
• Oversee photoshoots, video production, and multimedia efforts to ensure high-quality, on-brand content.

Cross-Functional Collaboration

• Work closely with marketing, product, and development teams to develop campaigns and design materials that effectively communicate Paragon's values and vision.
• Support internal branding, including employee engagement initiatives, to foster a strong company culture.
• Create designs that reinforce Paragon's core values (trust, commitment, fairness, respect, and excellence).

• Design new engineering products and processes
• Craft models and drawings of products using CAD
• Analyze prototype data and retest if needed
• Research new product ideas and methods
• Improve existing products and processes
• Ensure compliance with the industry’s safety standards
• Maintain accurate records
• Ensure products are user- and environment-friendly
• Write detailed reports
• Find creative design solutions to problems
• Present prototypes and designs to customers and project managers

Manage Team and Projects

• Manage a team of designers and freelancers, providing direction and feedback to ensure the production of high-quality work.
• Prioritize and manage multiple projects, ensuring timely delivery and alignment with business objectives.

Other Responsibilities

• Stay current with design trends, particularly in the real estate and fashion industries, and integrate these trends into Paragon's designs.
• Develop competitive analysis to maintain Paragon Developments' distinctive edge in the market.