Job Details
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Job Description
Social Media Specialist:
Responsibilities:
- Managing Social Media Accounts:
- Create and manage daily content on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
- Respond to customer inquiries and engage with them positively.
- Developing Digital Marketing Strategies:
- Develop monthly marketing plans to increase brand awareness and attract potential customers.
- Enhance the company's visual identity across social media platforms.
- Content Design and Production:
- Prepare engaging posts, including text, images, and videos, to promote office furniture.
- Collaborate with the design team to produce high-quality content.
- Performance Analysis:
- Measure campaign performance using tools like Google Analytics and Meta Business Suite.
- Provide periodic reports with results and recommendations for improvement.
- Managing Paid Advertisements:
- Plan and execute paid advertising campaigns on social media platforms.
- Analyze ad effectiveness and optimize campaigns to maximize return on investment (ROI).
- Keeping Up with Trends:
- Stay updated on market trends and digital marketing practices in the office furniture industry.
- Suggest innovative ideas to boost sales and strengthen the brand.
Job Requirements
- Qualifications:
- Bachelor’s degree in Marketing, Media, or a related field.
- 2-3 years of experience managing social media accounts, preferably in the furniture industry or a similar field.
- Technical Skills:
- Proficiency in social media management tools like Hootsuite or Buffer.
- Experience using design tools such as Canva or Adobe Photoshop.
- Knowledge of SEO basics and creating SEO-friendly content.
- Marketing Skills:
- Experience managing advertising campaigns on platforms like Meta Ads Manager and Google Ads.
- Ability to analyze data and provide clear reports.
- Personal Skills:
- Creativity and the ability to present new ideas.
- Strong communication skills and customer relationship management.
- Ability to work within a team and manage time effectively.
- Knowledge of the Office Furniture Industry:
- Good understanding of office furniture products and customer needs in this sector.
- Ability to create content aligned with the target audience's interests.