Digital Marketing Executive

• We are looking for a skilled senior digital marketer who can develop strong and innovative digital marketing strategies using PPC across Google, Social media, and other channels to drive traffic and generate leads.
• As part of your role, you will be involved in implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a highly fast-paced environment and show results in campaign performance.

Responsibilities and Duties:

• Manage and maintain the company’s owned media including websites, landing pages and social media channels such as Facebook, Twitter, YouTube and Instagram.
• Excellent understanding of digital marketing concepts and best practices.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Driving maximum performance by running different type of campaigns (CPL, CPM PPC campaigns).
• Manage bids and develop strategies to increase the effectiveness of paid campaigns.
• Supporting the sales team in generating a stream of Marketing Qualified Leads by creating targeted marketing programs to drive awareness and interest in the companies' services.
• Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.
• Continuously researching audience persona to enhance targeting and keywords analysis strategies.
• Experience in optimizing landing pages and user funnels.
• Designing website banners and assisting with web visuals.
• Conducting keyword research and web statistics reporting.
• Using web analytics software to monitor the performance of websites and make recommendations for improvement.
• Monitoring competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic.
• Enhancing CTR and conversion rate.
• Contributing to company and industry blogs and managing e-communications.