Senior Account Manager (Digital Marketing Background)
Cultark -
Heliopolis, CairoPosted 4 years ago50Applicants for1 open position
- 22Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Propose/introduce clients to Digital Marketing Services; SEO, SEM, Social, Email, and Video.
- Stay on top of trends in digital, continue growth/knowledge to bring fresh strategy.
- Assist in providing ongoing training with the client services team, knowledge to bring digital strategies.
- Manage client expectations through bringing issues/concerns to client's attention before facing those problems, offering potential solutions.
- Collecting and analyzing data to learn more about consumer behavior.
- Reporting with clients.
- Collaborate with Creative teams and understand the platforms they use.
- Responsible for maximizing financial revenue while maintaining the clients expert
- Explore new partnership clients.
- Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients
- Knowledge about YouTube Ads especially video content optimization, Facebook Ads, and Google responsive Ads and Google Ads' different bidding and budget optimization scenarios.
- Ability to brief and guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn.
- Ability to A|B test, learn, and report content optimization scenarios. Example: real vs stock visuals performance or mixing and matching different elements of a visual and product placements in it to figure out the best performing format. Working knowledge of tools that do so is a plus.,
Job Requirements
Experience & Qualifications:
- Experience in SEO, SEM, and Analytics.
- Understanding of brand strategy and deployment.
- Willingness to embrace the ever-changing digital marketing landscape.
- Ability to work with corporate marketing professionals and third-party agencies.
Skills:
- Strong verbal and written communication skills.
- Organized and able to handle multiple accounts at a time, while maintaining sharp attention to detail.
- Experience delivering client-focused solutions to customer needs.
- Demonstrable ability to communicate, present reports to client & management.
