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Job Description
- Create, plan, write and edit content calendars for a wide range of projects, such as prospectus, webinars, surveys, websites, blogs, social media, emails, digital ads, videos, case studies, infographics, brochures, white papers, event collateral, and other marketing initiatives.
- Define the content types and topics that maximize audience engagement. Research current trends and keywords and contribute to content idea generation.
- Develop and execute a video strategy to highlight the value of FORTE CLOUD’s benefits and offerings
- Develop and execute a social media content strategy that grows impressions and engagement rate.
- Manage creative asset needs and requests for the marketing team. Collaborate with the creative team to bring creative storytelling to life.
- Manage the content localization and improve the quality of translation. Establish a new process to streamline the localization for all assets.
- Craft messaging and positioning, creating compelling thought leadership and sales materials that provide solutions for customers’ pain points and challenges, driving adoption and awareness of our technology.
- Ensure that SEO strategies are effectively implemented.
- Track and manage content performance and engagement to measure impact and provide proposals to refine and optimize content strategy.
- Continually raise the bar on the development of compelling, data-driven storytelling with a brand and customer focus.
- Leverage data in a way that informs your messaging and decisions.
Job Requirements
- Bachelor's degree in Business, Marketing, English, or a related field.
- 4+ years of experience in content development.
- An excellent self-editor with extra attention to detail
- Familiarity with social media.
- Previous experience in content development, brand marketing, and creative writing focused role in Cloud & Technology business sector
