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Job Description
- Plan, execute, and optimize media buying strategies across various digital platforms.
- Drive targeted traffic and conversions for our AI and software training programs.
- Optimize plans and budgets according to the best media mix
- analyze performance data and adjust campaigns to maximize ROI.
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Stay updated with the latest trends in digital marketing and media buying, particularly in the tech and education sectors.
Job Requirements
- Proven experience as a Media Buyer, particularly in the context of educational or training programs related to software and AI.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Attention to detail
- BSc/BA in Marketing, Advertising or related field