Marketing Lead

· Developing strategies and managing marketing campaigns across print, broadcast, influencers and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand.

· Analysing the success of marketing campaigns and creating campaigns and monthly reports.

· Supervising advertising, product design and other forms of marketing to maintain consistency in branding

· Meeting with vendors and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officer)

· Managing budgets and a team of junior assistants

· Organising events such as product launches, exhibitions, activations and photo shoots.

· Maintain a company or individual’s public image through the implementation of marketing initiatives

· Make decisions about the cost of branding and analyzing trends in customer spending

· Build relationships with influencers, journalists and media outlets

· Oversee social media accounts, media buying plans and ensure brand consistency

· Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends and monitoring the brand health.

· Communicate with company executives, marketing personnel and public figures

· Complete research into industry trends and public perception