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Senior Performance Marketing Spe...

almentor
Maadi, Cairo

Senior Performance Marketing Specialist

Maadi, CairoPosted 1 month ago
63Applicants for1 open position
  • 59Viewed
  • 7In Consideration
  • 51Not Selected

Job Details

Experience Needed:
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Job Description

  • Create performance marketing campaigns on different online marketing channels ( e.g.: like Facebook and Google
  • Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
  • Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
  • Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness
  • Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
  • Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....)
  • Manage a across test and learn strategy traffic to drive insight into campaign traffic, brand and users needs
  • Ensure continuous alignment with marketing team pre, during & post marketing campaign
  • Drive the installation of the mentor App to drive engagement with users and customers
  • Highlight all variables and specifications to optimize online marketing campaigns ( e.g.: target audiences, bidding tactics, consumer habits…etc.) to increase conversions
  • Extract data from ad accounts on daily basis and execute data input on shared dashboards where all the team can share insights.
  • Liaise with Technology team to test conversions events and generate reports to highlight any support needed.
  • Meet with account managers from Facebook, Google,…etc. as needed to discuss issues and/or enhancements on ad accounts and best practices.
  • Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan.
  • Regularly update himself with market trends and new performance marketing and global rules that might affect our marketing strategy

 

Job Requirements

·  Bachelor's Degree in Marketing/Media or any related field

·  More than 3 years of) Performance Marketing – Media Buying – Growth Marketing)

·  Excellent command of Arabic and English.

·  Good organization and planning skills.

·  Creative and good writing skills.

·  Up to date with the latest trends and best practices in online marketing and measurement.

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