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Job Description
the Role
We seek a technology-oriented and creative, Marketing Executive to develop, monitor, and optimize opportunities for growth and improvement
Job Description
- Conduct market research and analyze market trends to inform marketing decisions
- Responsible for tracking and analyzing marketing metrics, and staying up-to-date with industry trends and competition.
- Manage digital marketing efforts, including social media, email marketing, and advertising campaigns
- collaborating with cross-functional teams to align marketing efforts with company goals
- Collaborate with UX/Graphics team to …Create engaging marketing materials, such as brochures, videos, and presentations
- Develop, coordinate, and execute B2B marketing campaigns across various channels.
- Set plans and timelines for future marketing initiatives
- Utilize SEO best practices to increase website traffic and improve search engine rankings
- Collaborate with cross-functional teams, such as sales and product development, to ensure alignment of marketing efforts with company goals
- work closely with the sales team to develop and execute targeted marketing campaigns.
Job Requirements
Requirements
- Bachelor's degree in marketing, business, or a related field
- 3+ years of experience in marketing, preferably in the software industry
- Develop and implement marketing strategies to increase brand awareness and drive sales
- Conduct market research to identify target audiences and consumer trends
- Strong knowledge of digital marketing, including social media, email marketing, and advertising
- Experience in organizing events and creating marketing materials
- Knowledge of SEO best practices and tools
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Strong analytical skills, creativity, and the ability to think strategically
- Experience with software or technology products
- Proven track record of successfully executing marketing strategies and campaigns.
