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Job Description
- Help identify target audiences and plan media campaigns ,
- Compare and negotiate rates, ad space and airtime ,
- Optimize plans and budgets according to the best media mix ,
- Prepare schedules and adjust when needed ,
- Experiment with new platforms and channels ,
- Ensure ads are creative and displayed appropriately ,
- Monitor costs and return on investment (ROI) ,
- Report to clients and build long-term relationships
Job Requirements
- Minimum of 3 years of experience
- Proven experience as a Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or a related field
