As an SEO marketing specialist, the candidate will have to optimize web content. The SEO specialist job profile is heavily dependent on using SEO tools and conducting keyword research to create digital brand awareness. Since it is a job that is thoroughly research-oriented, the ability to work independently to increase website ranking goes a long way. Gauging insights from the research and channeling them into campaigns is something the prospective SEO specialist candidate should be adept at.

Objectives of this role

• Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same
• Report to a marketing manager , regarding current processes and scope for improvement based on diligent analysis
• Leverage SEO tools, including Google Analytics to increase website ranking on search engines
• Help the company gain website traffic, increase sales/leads and improve overall engagement and footfalls through the web SEO specialist job role

Responsibilities

• Devise and develop web optimization plans for the company as an SEO specialist
• Perform regular keyword research for the SEO success of the company
• Manage SEO campaign costs, stay on the monthly budget as an SEO specialist
• Execute test runs, identify trends and gather relevant results while working on SEO strategies
• Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website