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Job Description
- Develop a strong understanding of brand foundational tools and ensure the relevance of the brand’s identity, essence, vision, mission, and core values.
- Analyze brand positioning and consumer insights
- Partner with Sales and Customers to execute best-in-class strategy and understand how to maximize the business at retail and collaborates to deliver results.
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices, and tactics
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Analysis of sales forecasts and relevant financials and reporting on product sales
Job Requirements
- Proven working experience as Retail Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
