Retail Brand Manager

Bingo Global Sheraton, Cairo

115
Applicants for
1 open position
29
Viewed
9
In Consideration
Experience Needed:
5 to 7 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job
  • Develop a strong understanding of brand foundational tools and ensure the relevance of the brand’s identity, essence, vision, mission, and core values.
  • Analyze brand positioning and consumer insights
  • Partner with Sales and Customers to execute best-in-class strategy and understand how to maximize the business at retail and collaborates to deliver results.
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices, and tactics
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Analysis of sales forecasts and relevant financials and reporting on product sales
Job Requirements
  • Proven working experience as Retail Brand Manager 
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field
About this Company

Bingo is a brand specialized in the toys industry our expertise's in the development, design, and manufacture of toys.
our main focus is VFM (the best value for money) to provide entertainment & safe fun to all ages & layers while boosting their learning & intellectual... (More)

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