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Senior Specialist - Social Media

Allianz - New Cairo, Cairo

Senior Specialist - Social Media

Allianz - New Cairo, CairoPosted 1 month ago
192Applicants for1 open position
  • 5Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

• Develop creative and engaging social media strategies
• Manage the day-to-day handling & create the monthly calendars of all Allianz social media channels including LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube 
• Plan and deliver engaging content adapted to different social media channels 
• Develop, launch and manage online activations and campaigns that promote Allianz brand and our products 
• Discover and reach out to Influencers, bloggers & industry professionals 
• Manage, facilitate and moderate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights    
• Analyze and report on competitor activity
• Increase and optimize Allianz online audience engagement & reach
• Monitor SEO and user engagement and suggest content optimization
• Work with external creative teams and graphic designers to create engaging content, image and video content for our social media accounts

Job Requirements

• 4 years of experience as a Social Media Specialist or similar role
• Superior Arabic and English copywriting and editing skills suitable for each platform, from knowing how to write a successful post on social media to using effective storytelling techniques

• Knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics..)   

• Working knowledge of social analytics & listening tools

• Experience in setting up and optimizing Facebook, Instagram & Google Adwords campaigns
• Outstanding Arabic & English copywriting, verbal communication and interpersonal skills.  


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