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Job Description
Are you an experienced social media strategist with a talent for storytelling and a passion for making a difference in the medical sector? DR. Brand, a pioneer in high-quality medical wear, is seeking a dynamic and results-oriented Senior Social Media Specialist to join our innovative team.
Key Responsibilities:
- - Strategic Planning: Formulate and implement comprehensive social media strategies tailored to the medical wear industry. Develop detailed content calendars, establish clear objectives, and lead initiatives that align with DR. Brand’s mission and goals.
- - Content Creation: Produce high-quality and engaging content that resonates with our target audience. Create compelling posts, articles, images, and videos that showcase the benefits and innovations of our medical wear products.
- - Community Engagement: Build and maintain relationships within our online community. Address inquiries, manage feedback, and cultivate a positive environment that encourages interaction and trust among healthcare professionals and customers.
- - Performance Analysis: Monitor and analyze social media metrics to assess campaign effectiveness. Provide actionable insights and recommendations based on data to continuously refine strategies and achieve optimal results.
- - Trend Exploration: Stay abreast of social media trends and industry developments. Identify new opportunities and integrate emerging trends into our strategies to keep DR. Brand’s social media presence current and engaging.
- - Cross-Functional Collaboration: Work closely with marketing, product development, and design teams to ensure alignment of social media efforts with broader marketing campaigns and organizational objectives.
Job Requirements
Qualifications:
- - Experience: Prior experience in marketing agencies is preferred. Demonstrated expertise in media buying, with knowledge of Google Ads being a plus. Proficiency in content creation in both English and Arabic is required, with SEO experience being advantageous.
- - Skills: Strong data analytics proficiency and a thorough understanding of current social media trends.
- - Education: Bachelor’s degree in Marketing, Business, or a related field.
- - Language: Fluency in English is essential.
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