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Job Description
Job Description
About Us:
Pinnacle Brief Consultancy is a dynamic and innovative firm specializing in [specific services, such as digital marketing, branding, PR, etc.]. We are seeking a talented and experienced Social Media Specialist to join our team and manage the social media presence of our F&B clients.
Role:
As a Social Media Specialist, you will be responsible for developing and implementing effective social media strategies to increase brand awareness, engage the target audience, and drive sales for our F&B clients.
Responsibilities:
- Social Media Strategy:
- Develop and execute comprehensive social media strategies aligned with the client's brand and marketing objectives.
- Identify and track relevant social media KPIs.
- Content Creation:
- Create engaging social media content, including text, images, and videos.
- Develop a content calendar to ensure consistent posting.
- Collaborate with the creative team to produce high-quality visual content.
- Community Management:
- Respond to comments and messages promptly and professionally.
- Foster a positive and engaged online community.
- Monitor social media trends and industry news.
- Social Media Advertising:
- Plan and execute paid social media advertising campaigns.
- Manage budgets and track campaign performance.
- Optimize ad campaigns to maximize ROI.
- Media Buying:
- Negotiate and purchase media placements on social media platforms.
- Monitor media budgets and ensure optimal spending.
- Analytics and Reporting:
- Track and analyze social media metrics to measure campaign performance.
- Generate regular reports to share insights with clients.
What We Offer:
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- The chance to work with leading F&B brands.
Job Requirements
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media marketing, preferably in the F&B industry.
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Experience with social media analytics tools.
- Proficiency in using social media advertising platforms (Facebook Ads Manager, Instagram Ads Manager).
- Experience in media buying and negotiation.