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Job Description
- Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification.
- Plan, create, publish, and share new content (including original text, images, video, and code) daily that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
- Collaborate with the marketing teams to develop social media campaigns.
- Stay up-to-date with the latest social media best practices and technologies.
- Set up and optimize company pages within each platform to increase the visibility of the university’s social content.
- Create editorial calendars and syndication schedules.
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
- Work with copywriters and designers to ensure content is informative and appealing.
Job Requirements
- Proven working experience in social media marketing or as a Digital Media Specialist for one year at least.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
- Fluency in English.
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