Job Details
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Job Description
Position Overview:
The E-Commerce Manager will oversee and optimize the online presence of a 5-star 320-room city hotel and a luxury 59-cabin 5-star Nile Cruise, driving direct bookings, enhancing digital marketing efforts, and maximizing revenue through online channels.
Sonesta St George Hotel & Sonesta St George 1 Luxury Nile Cruise
Key Responsibilities:
- Develop and implement e-commerce strategies to increase direct bookings and revenue.
- Manage and maintain the official websites for both properties, ensuring optimal performance, SEO, and mobile-friendliness.
- Oversee OTA (Online Travel Agency) platforms, ensuring visibility, rate parity, and revenue optimization.
- Plan and execute targeted digital marketing campaigns, including PPC, email marketing, and social media.
- Analyze campaign and channel performance using tools like Google Analytics and OTA dashboards.
- Collaborate with Revenue Management, Sales, and Marketing teams to align online strategies with business goals.
- Monitor and manage online reviews and reputation, responding to guest feedback promptly and professionally.
- Stay updated on e-commerce trends, emerging technologies, and competitor activities.
- Prepare and present regular reports on website performance, channel revenue, and digital marketing ROI.
- Work closely with Operations to ensure a seamless online and offline guest experience.
Job Requirements
Job Requirements:
Education & Experience:
- Bachelor’s degree in E-Commerce, Marketing, Business Administration, or related field.
- 5 years of e-commerce management experience, preferably in hospitality.
Technical Skills:
- Proficiency in website management tools (CMS) and digital marketing platforms.
- Experience with OTA platforms and channel management systems.
- Knowledge of SEO, SEM, and social media advertising.
- Strong analytical skills with proficiency in tools like Google Analytics.
Soft Skills:
- Excellent communication and collaboration abilities to work with cross-functional teams.
- Highly organized with the ability to manage multiple projects simultaneously.
- Proactive and adaptable to a fast-paced, dynamic environment.
Industry Knowledge:
- Familiarity with luxury hospitality and cruise sectors is a plus.
- Understanding of guest behavior and expectations in a luxury setting.