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Job Description
- Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Developing monthly and quarter advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns.
- Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
- Building and maintaining a network of advertising agents and broadcasting networks.
- Monitoring audience and media trends, practices, and new technologies.
- Creating and verifying all online platform
- Aligned with commercial team
- Reports Monthly -Quarterly- Semi Annul – Annul
- Create Purchasing orders
- Handling Shopify Integration and create catalogs
Job Requirements
- Bachelor's degree in advertising, marketing, communications, or similar.
- Minimum of three years of experience as a media buyer or similar.
- Good understanding of media analytics tools such as, Cision, Nielsen, and Google Analytics.
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
- Expert in Shopify Platform
- Experience in a variety of advertising mediums including print, radio, television, film, and social media.
- Excellent financial skills and the ability to manage large budgets.
