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Job Description
- Efficiently accomplish MBB/Mobile Internet(MI) business performance.
- Fully responsible for MBB/MI business operation, designing MI Service Product & Offer, making business road-map & plan.
- Effectively make business cases & marketing plan by your creative ideas, design marketing process & E2E customer journey, improve marketing offer based on effect evaluation.
- Responsible for marketing research and MI user behavior insight, to support service planning, and optimize user experience, product & marketing offer.
- Communication with customer: Establish and keep good relationship with customer; Regular meeting and report with senior manager and HOD.
Position Key Performance Indicator : Business Revenue, Service Subscriber
Job Requirements
- Education background: Bachelor degree or above.
- Work experience: 3+ years of experience in Telecom Operator Marketing/Commercial Department or Internet/Online/Digital Service Provider/Content Provider.
- Language: Excellent written and oral English communication.
- Strong understanding of Telecom MBB service, Data Tariff, Internet Value chain.
- Strong understanding of Mobile Internet market and industry trends, business challenges.
- Strong understanding on Operator-SP/CP-3rd Vendor environment.
- Very creative idea for MI/Digital service development and Marketing Campaign.
- Understand Campaign management, user segmentation, user MI behavior.
- Excellent analysis capability on business performance, marketing activities, user behavior.
- Good communication skill for managing, sustaining and improving partnerships with Customer and 3rd SP/CP.
- Strong knowledge about making business plan, creating campaign, segmenting potential user, advertising.
- Familiar with operating marketing campaign platform, reporting. Knowing technology architecture and function of Telecom Operation platform is a plus.
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