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Job Description
- Conducting marketing research.
- Understanding market needs and customer’s requirement.
- Develop strategies to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from idealization to execution
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Job Requirements
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BS/MS degree in marketing or a related field
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience iin B2B industries