Sr. SEO Specialist
ByGrit -
New Cairo, CairoJob Details
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Job Description
Conduct SEO Activities:
- Implement comprehensive SEO strategies including identifying target keywords, optimizing title tags, meta descriptions, URL slugs, and applying schema markup to improve organic search rankings.
Content Optimization:
- Review and optimize content quality, ensuring that it is enriched with target keywords, subheadings are marked up correctly, and the content is engaging and visually appealing.
AI Tool Proficiency:
- Leverage AI tools such as Bard, ChatGPT, etc., to create a plethora of SEO-friendly articles to enhance our digital footprint and improve organic traffic.
Trend Analysis:
- Stay abreast of trends on platforms like YouTube and TikTok to identify and utilize trending keywords effectively, aiming to boost content virality and organic reach.
Page Optimization:
- Work towards improving page speed and ensuring all pages are mobile-friendly and properly indexed.
Cross-functional Collaboration
- Work closely with content creators, marketing teams, and other stakeholders to align SEO strategies with overall business goals and brand voice.
Reporting & Analysis: - Regularly analyze and report on the performance of SEO initiatives, refining strategies as necessary to optimize results.
Job Requirements
- Experience: A minimum of 5 years of hands-on experience in SEO with a proven track record of successful SEO strategy implementation.
- Education: Bachelor’s degree in Marketing, Information Technology, or a related field. An equivalent combination of education and experience will also be considered.
- Technical Skills: Proficient in SEO tools and platforms, with experience in utilizing AI tools for content creation.
- Platform Knowledge: Deep understanding of platforms like YouTube and TikTok and their respective algorithms, with experience in leveraging them for organic reach and engagement.
- Analytical Skills: Strong analytical skills with the ability to interpret and leverage data to drive decision-making.
- Communication Skills: Exceptional verbal and written communication skills.
- Adaptability: Ability to stay current with the latest industry trends and adapt strategies as needed.