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Senior Marketing Specialist

FlairsTech
Maadi, Cairo

Senior Marketing Specialist

Maadi, CairoPosted 2 months ago
35Applicants for4 open positions
  • 2Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Help and take the lead in creating the content for the company’s website and social media accounts on Facebook, Instagram, and LinkedIn.
  • Generate, edit, and publish content in line with our marketing strategy and brand positioning.
  • Brainstorm content and campaigns to promote FlairsTech's brand to clients and prospects.
  • Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, digital and email campaigns, event planning, social selling, etc.)
  • Experience with lead generation through multiple channels such as emails, social media, LinkedIn, advertising, and SEM.
  • Proven track record of driving key traffic to the website through advertising, newsletters, targeted campaigns, and emails.
  • Work with content writers, graphics designers, business development reps, and other stakeholders in creating lead generation campaigns across multiple formats and channels for the North American and European markets.
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Liaise with external vendors to execute promotional events, materials, and campaigns
  • Periodically work with different SEO tools to ensure that we optimize our website and landing pages for the right keywords.
  • Collaborate with the team in brainstorming new and creative ways to reach and engage with our customers, prospects, and candidates.
  • Lead creative discussions on digital and email campaigns to determine the best approach for the specific marketing initiatives.
  • Analyze and periodically report on the performance and efficiency of campaigns and marketing efforts.
  • Experiment with different ways of generating traffic to our website as well as increasing our inbound and outbound leads.


 

Job Requirements

  • Fluent English Speaker
  • 4-6 years of marketing experience focusing on digital, preferably in a tech company.
  • Experience with copy-editing, lead generation, and social selling is a must.
  • Bachelor's degree in Marketing, Communications, Journalism, IT, or a related field
  • Meticulous and a grammar guru.
  • Experience with creating and tracking ad campaigns through multiple ad managers, tracking pixels/ code, and content writing/ editing is a must.
  • Skilled in leading and participating in brainstorming sessions.
  • Proven track record of generating leads.
  • Excellent communication, interpersonal, and organizational skills
  • Self-motivated with strong problem-solving skills
  • Fast learner with an eye for details.
  • Experience in B2B marketing/ business development is required.

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