Media buyer
- 10Viewed
- 2In Consideration
- 4Not Selected
Job Details
Skills And Tools:
Job Description
• Develop effective media buying plans on all digital platforms.
• Identify target audiences and plan media campaigns.
• Monitor costs and return on investment (ROI)
• Develop reports after every digital campaign.
• Planning digital marketing campaigns, including web, SEM, email, social media platforms, and display advertising
• Measuring and reporting on the performance of all digital marketing campaigns
• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns to acquire and retain customers
• Optimize plans and budgets according to the best media mix
• Ensure ads are creative and displayed appropriately
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Stay up to date with the latest technology and best practices
• Identify trends and insights, and optimize spend and performance based on the insights
Job Requirements
• Understanding of digital marketing concepts and best practices and performance marketing such as conversion, Geos..etc
• Digital marketing & social media background. Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
• Understanding of SEO and web traffic metrics
• Must have good knowledge of how to make paid campaigns on Facebook, Instagram, LinkedIn, Snapchat, Twitter & Google AdWords.
• Holds a certification in Google AdWords preferred.
• Knowledge of media buying software.
• Ability to buy media in multiple markets
• Ability to adhere to assigned deadlines.
• Worked in a marketing agency before
• Higher knowledge of Facebook and Google Advertising platforms.
• Good communication skills and team player spirit.
