Senior Digital Buyer

BULGARIAN ROSE -
6th of October, GizaPosted 5 years ago

22Applicants for1 open position

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Creating, managing, maintaining & enhancing SEM campaigns
Optimizing campaigns performance
Optimizing targeted keywords lists & ads
Enhancing the CTR & conversion rate
Enhancing budgeting and bidding strategies
Enhancing targeting strategies
Continuously researching audience persona to enhance targeting and keywords analysis strategies
Keeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic
Running PPC campaigns
Manage bids and develop strategies to increase the effectiveness of our paid search campaigns
Create daily / weekly reports with a full analysis of campaign statuses
Decrease budget & adjust bids to gain better ROI
Meet target KPI’s, detailed reporting, applying critical thinking and take actionable insight.
Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram, Snapchat, Twitter, etc.
Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
Act as Programmatic subject matter expert and lead on all training and growth opportunities

Have a strong positive attitude and problem-solving skills.
proficiency in Microsoft office Suite products (Excel,Word and Power point).
Knowledge of digital marketing best practices including local search, review marketing, social media, web content and paid advertising
Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.
Strong time- management, presentation and communication skills.
Bachelor's Degree in Business, Marketing, Marketing communications or related degree is a must.
2+ years Previous experience in Distribution/ Skincare or Cosmetics
Ability to multi-task and moderate different accounts simultaneously.
Candidates free to join immediately are highly preferred. (No Notice period needed)