Social Media Ads Specialist

ITCan - New Cairo, Cairo

Applicants for
1 open position
In Consideration
Not Selected
Experience Needed:
2 to 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
1 open position
About the Job

You are a highly creative, resourceful and visionary individual who can capture the audience’s attention through skillful social media use. You are known for your effective communication along with superb relationship building nature. You are also an expert in how social channels function and how people use them to maximize their intended impact.
Sound like a match? Itcan Cairo is looking for a Social Media Specialist to join us!

  • Create Facebook Ad campaigns (from planning, to campaign objective and budgeting, to ad formats) for diverse clients
  • Build both prospecting and retargeting campaigns that push In-Market Auto Shoppers through the purchase funnel
  • Generating leads and sales using Facebook and Instagram Ads
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns
  • Ensure Facebook tasks are being delivered on-time and as expected by client
  • Test ads to determine highest performing creative, markets, and ad copy
  • Continuous monitoring of results and improving of ads
  • Provide conversion-focused ad creative direction and optimize ad copy based on data
  • Ensure proper tracking, attribution, and consistency across client campaigns
  • Reporting of results of Facebook and Instagram Campaigns
  • Manage the strategy and setup of all paid campaigns.
  • Provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines
  • Create content
  • Stay current with best practices, strategies, legislation and industry standards related to Facebook Advertising
Job Requirements


  • Hold a Facebook BluePrint Certification is a Plus
  • 2-3 years’ of experience in running Facebook and Instagram campaigns
  • Knowledge of the various paid campaigns, retargeting, Facebook advertising
  • Aware of psychological tactics that influence audiences behavior
  • Experience and Knowledge in improving Click Through Rates and Costs Per Click
  • Understanding social ad creation, market segmentation, and implementation
  • Create/add/manage Facebook ads and large budgets on a daily basis
  • Knows the ins and outs of Facebook ads
  • Advanced knowledge of Facebook pixels
  • Advanced knowledge of retargeting ads
  • Track/report on conversion
  • Excellent at writing ad copy
  • Experience handling marketing budgets and forecasting/reporting results.
  • Excellent English communication skills
  • Detailed-oriented and organized
  • Enjoys learning new things
  • E-commerce experience is a plus
About this Company

ITCAN is a growing intelligent digital and performance marketing agency that that helps deliver quality to clients across all available channels online. Our main office is based in Dubai, with two other branches in Saudi Arabia and Egypt. At ITCAN, we are constantly striving... (More)

See all Careers and Jobs at ITCan
Signup for an employer account and Post your Jobs!