You will own the promotion of our story and brand through marketing communications across a variety of channels, including: digital, social, website, paid advertising, SEO, marketing automation, content marketing, PR, events, and email.
You will develop and implement strategic marketing plans while working closely with our sales and product teams to ensure the effective execution of the strategy.
Create and deliver insightful content. You will increase demand generation, promote thought leadership and engage strategic partners through influential curated and created content.
You will write/edit content for landing pages, presentations, newsletters, blogs, emails, etc.
Analyze. You will develop, manage and track ROI metrics. You will work closely with sales and existing marketing agencies to understand how our marketing activity turns into customers, and continually refine our process to convert customers.
Brand. You will ensure corporate brand and operational guidelines are adhered to.
Develop automated marketing campaign standards and processes.
Identify and optimize segmented profiles and target lists as part of automated email campaigns.
Build drip campaigns, automation rules, lists and templates, and manage performance.
Build and maintain a list for product features and roadmaps to create marketing collateral for sales and presentations
Develop presentations, coordinating with graphics teams, to support collateral needs.
Collaborate and coordinate with Digital Media, PR, Media Buy and any other external third party agencies