Digital Marketing Specialist is responsible for coordinating with other marketing and sales professionals to implement innovative online campaigns.

Their duties include researching target audiences, researching target audiences, recording and analyzing campaign data for future reports, and managing a company’s social media channels to maintain consistent brand messaging.

Key Responsibilities:

• Research advertising trends and competitor strategies.
• Determine optimal ad placement and target content.
• Develop, publish, and manage digital marketing content.
• Monitor social media and analyze data.
• Optimize paid ads using SEO and other marketing tools.
• Report campaign performance and key insights to stakeholders.
• Oversee project progress and budget management.
• Perform market research to refine marketing strategies.