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Job Description
- Plan, execute, and optimize media buying strategies across digital and traditional channels to maximize ROI and achieve campaign objectives.
- Negotiate and purchase advertising space on various platforms, including social media, search engines, display networks, and offline media.
- Monitor, analyze, and report on campaign performance metrics, making data-driven recommendations for continuous improvement.
- Collaborate with marketing, creative, and analytics teams to develop integrated campaigns that align with brand goals and target audiences.
- Manage media budgets, ensuring efficient allocation and tracking of expenditures to stay within financial guidelines.
- Research and identify new media opportunities, trends, and platforms to enhance campaign reach and effectiveness.
- Build and maintain strong relationships with media vendors, agencies, and partners to secure advantageous rates and placements.
- Oversee the trafficking and timely delivery of creative assets to media outlets.
- Stay updated on industry best practices, competitor activities, and regulatory requirements affecting media buying.
- Prepare detailed post-campaign analysis and present actionable insights to stakeholders.