Internship Details
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Internship Description
Are you an expert in crafting high-impact paid ad campaigns on Facebook and Instagram? We’re looking for a creative, data-driven professional who continually maximizes ROAS while minimizing cost.
Key Responsibilities
- Create and manage paid campaigns on Facebook and Instagram via Meta Ads Manager
- Analyze market data and define target audiences based on demographics, behaviors, and interests
- Develop marketing strategies aligned with campaign objectives (e.g., boosting sales, engagement, or site traffic)
- Continuously optimize campaigns to achieve the highest ROAS at the lowest possible spend
- Conduct A/B tests on ad creatives (images, copy, videos, CTAs) to identify top performers
- Generate regular performance reports using Meta’s analytics tools and Google Analytics
- Collaborate closely with design and content teams to produce compelling, on-brand ads
- Stay current with Meta’s advertising policies, features, and best practices
Internship Requirements
- Minimum 2 years of proven experience managing Meta Ads (Facebook & Instagram)
- Proficiency with Meta Ads Manager and Google Analytics
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Hands-on experience running A/B tests and applying insights to improve performance
- Excellent teamwork and cross-functional collaboration abilities
- Passion for digital marketing and staying up to date with industry trends
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