Social Media Specialist
New Cairo, Cairo
Job Details
Skills And Tools:
Job Description
We’re seeking a creative and data-savvy **social media & Content Creation Specialist** to amplify our brand’s online presence. You’ll craft compelling content, grow our audience, and drive engagement across platforms like Instagram, TikTok, LinkedIn, and more. If you live for trends, analytics, and storytelling, this role is for you!
Key Responsibilities:
Content Creation & Management
- Develop and execute a **content calendar** aligned with marketing goals.
- Create high-quality, platform-optimized content (videos, graphics, reels, blogs, etc.).
- Shoot/edit short-form video (TikTok/Reels/YouTube Shorts) and static visuals (Canva/Adobe Suite).
- Maintain brand voice consistency across all channels.
Social Media Strategy & Growth
- Grow and engage followers through **organic and paid strategies**.
- Monitor trends, hashtags, and algorithm updates to maximize reach.
- Collaborate with influencers and brand ambassadors.
- Run A/B tests on content formats and posting times.
Community & Analytics
- Respond to comments/DMs to foster community engagement.
- Track KPIs (engagement rate, follower growth, conversions) and report insights.
- Use tools like Meta Business Suite, Google Analytics, or Sprout Social.
Collaboration
- Partner with marketing, design, and sales teams to align campaigns.
- Support live events, product launches, and user-generated content (UGC) initiatives
Job Requirements
✔ 2+ years in social media management/content creation (portfolio required).
✔ Proficiency in Figma, Canva, Adobe Creative Suite, or similar tools.
✔ Experience with scheduling tools(Hootsuite, Buffer, Later).
✔ Strong copywriting skills (captions, scripts, hashtag strategy).
✔ Basic understanding of paid social ads(Meta/Google Ads is a plus).
✔ Analytical mindset—can turn data into actionable optimizations.
✔ language: English (fluent, professional proficiency) required.
