• Campaign Planning: Conduct research and analysis to identify target audiences, media channels, and ad formats suitable for the campaign objectives.

• Budget Allocation: Determine the budget allocation for each media channel based on its potential reach, cost, and effectiveness.

• Media Buying: responsible for planning, executing, and optimizing advertising campaigns across various media channels.

• Ad Creation: Collaborate with creative teams to develop compelling ad content and ensure it aligns with the campaign objectives.

• Performance Tracking: Monitor and analyze campaign performance using key metrics and analytics tools to optimize campaigns and achieve desired results.

• Reporting: Prepare regular reports on campaign performance,

• Market Research: Stay informed about the latest trends, technologies, and competitor strategies in the media buying and advertising industry.